Helloladyboy Sonae |link| Jun 2026

| Element | Detail | |--------|--------| | | HelloLadyBoy × Sonae | | Launch Date | 15 Mar 2024 | | Key Markets | Portugal (national), UK (online), Spain (future) | | Product Range | 12 SKUs (tees, denim, sneakers, accessories) | | Price Range | €45 – €150 | | Sustainability | GOTS cotton, reclaimed denim, vegan leather, 30% recycled rubber | | Social Impact | 5% of sales → LGBTQ+ youth mental‑health funds | | Units Produced | 32,000 | | Units Sold (first month) | 27,000 (84% sell‑through) | | Revenue (first month) | €2.1 M | | Media Coverage | Vogue PT, Dazed, Guardian, The Fashion Futures podcast | | Future Plans | Autumn 2024 capsule; possible Iberian expansion; joint‑venture studio. |

| Metric | Result | Commentary | |--------|--------|------------| | | 27,000 pieces (approx. 85% sell‑through of the 32,000‑unit production run) | Strong demand; the limited‑edition nature spurred rapid sell‑out, especially for the “Rebel Wave” tee. | | Revenue | €2.1 M (average ticket €78) | Exceeded Sonae’s internal forecast by 23%. | | Online Traffic | +68% YoY visits to the dedicated capsule page; average dwell time 3.9 min | The AR try‑on tool contributed to higher engagement. | | Social Reach | 12 M impressions across TikTok/IG; #HelloLadyBoyXsonaefashion trended in Portugal for 2 days. | Influencer micro‑campaign proved cost‑effective (CPE €0.12). | | CSR Impact | €105k donated to LGBTQ+ youth projects; 1,200 volunteers recruited via the pop‑up event. | Reinforced both brands’ social‑impact narratives. | helloladyboy sonae