The shift began in earnest during the global pandemic, which acted as a catalyst for the industry. While theaters remained shut, Mollywood filmmakers pivoted quickly, embracing digital premieres. This transition didn't just keep the industry afloat; it expanded the reach of Malayalam cinema to a global audience that appreciates its nuanced storytelling, realistic portrayals, and technical brilliance.
Hotstar has secured the rights to the biggest commercial hits of 2024. ott released malayalam movies