Digital Disruption And Transformation Tresa Thompson Pdf

Many executives misunderstand disruption. They view it purely as a technological problem. However, the Thompson framework suggests that disruption is rarely about the technology itself—it is about

Thompson, T. (2019). The Digital Disruption: How to Stay Ahead of the Curve in a Rapidly Changing World. digital disruption and transformation tresa thompson pdf

Despite the potential benefits—including 56% of CEOs reporting increased profits from digital investments—the path is fraught with obstacles: What is Digital Disruption? | Definition from TechTarget Many executives misunderstand disruption