Tiktok Attribution Window Info

TikTok splits attribution into two categories. You need to treat them differently.

Here is the warning. If you use a third-party tracker (like Triple Whale or Northbeam) or Google Analytics, they usually default to attribution. tiktok attribution window

The is the defined period during which a conversion (like a sale or app install) can be credited to a specific TikTok ad after a user interacts with it. As of May 2026, understanding these windows is critical because they dictate how the TikTok algorithm learns, how your Return on Ad Spend (ROAS) is reported, and how you compare performance against other platforms like Meta . 1. Core Types of TikTok Attribution TikTok splits attribution into two categories