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Mia’s journey began as a college side hustle. She posted a 15-second video of a mango green tea being poured: the slow cascade of liquid, the plink of ice cubes, the final thwack of a sealed lid. It got 2 million views. The comment section was a chorus: “The sound of the shake!” and “Why is this so satisfying?”

There’s also ethical pressure. As boba culture has grown, so have debates over plastic waste, tapioca’s carbon footprint, and labor conditions in tea plantations. Mia now incorporates sustainability into her brand. She films a recurring series called “The Sipping Point,” featuring compostable straws, reusable glass cups, and shops that use oat milk and local honey. Her most controversial video compared the plastic used in five boba chains—and she lost two sponsors as a result. manyvids boba bitch

Some potential research questions related to these topics could include: Mia’s journey began as a college side hustle