👑
Cole is one of only four skateboarders to win the prestigious award twice (2005 and 2009), a feat he shares with legends like Danny Way and Tyshawn Jones. His ability to bridge the gap between "core" street skating and mainstream competition is evidenced by: Thrasher Magazine's Skater of the Year Complete List chris cole rockstar
The incident demonstrates that while energy drink money is vital to the sport's economy, the method of activation matters. A brand ambassador must bridge the gap between corporate messaging and community ethos. In this instance, the bridge collapsed. As the skate industry continues to evolve, the Cole/Rockstar dynamic stands as a reminder that even the most legendary athletes are not immune to the court of public opinion when authenticity is perceived to be compromised. 👑 Cole is one of only four skateboarders