If a company pays $1 million in annual support and enters a 3-year ULA: Upfront Fee: ~$2.5 million (2.5x multiple). New Annual Support: $550,000 (22% of $2.5M).

An Oracle Unlimited License Agreement (ULA) is not a volume discount—it’s a granting unlimited deployment of specified Oracle products across your entire environment for a set term (typically 1–3 years).